Today on IHAQ, we welcomed Keziah Robinson. Keziah is the Principal Founder of Cassia Partners. She is a business strategist, coach, and investor with over 20 years of experience working with CEOs, founders, & executive leadership across multiple industries.
So we asked Keziah, as a business coach, how do you separate your company brand from your personal brand?
Keziah uses her company brand to get access. The company’s branding is more professional and polished than how she brands herself, which is more informal and off the cuff.
Use your company branding to attract clients to your business. Show the products and services you can offer them. Then let them see what you can offer personally and what their experience will be like working with you.
