I Have a Question For- Laura Sauter: What is a Brand?

On this episode of #IHAQ, we asked Laura Sauter from Agency Bel about what exactly is a brand? Is it just a logo?

Laura described a brand as a lot of things coming together to identify what a company or a product is all about. A ton goes into creating a brand. A logo, images, typography, messages, colors, tone of voice and visuals all contribute to help show what your company is all about.

Video content can help identify your brand and distinguish it from others. It’ll help show what makes your company or product unique, deliver your message, grow your outreach, and define: what exactly is your brand?