Today on IHAQ, we welcomed Keziah Robinson. Keziah is the Principal Founder of Cassia Partners. She is a business strategist, coach, and investor with over 20 years of experience working with CEOs, founders, & executive leadership across multiple industries.
So we asked Keziah, as a business coach, how do you price value as a business?
First, understand the value you provide and then try to price your services by considering your value from the customer’s perspective.
Keziah continues that you really get paid for how the customer perceives your value compared to the next best alternate.
So, the key component when it comes to pricing is stepping into the customer’s shoes and understanding how they interpret that value.
March 10, 2026
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