Creating social videos for Insulet

Moms deserve a night out! path8’s partner, Insulet, supports moms across the country who are raising children with type 1 diabetes. We support Insulet in their mission by creating social videos to bring awareness to what they do. This was one of several videos we created for Insulet’s Moms Night Out campaign.

Vertical videos tend to perform better on social platforms optimized for video watching, such as YouTube shorts, Instagram and TikTok. This particular video also allows people to understand without turning the sound on. Some of the other videos include quick interviews, which adds good variety to the campaign.