We worked with Northeastern University to create a series of YouTube pre-roll ads to help promote their various graduate degree programs.
YouTube allows ads to be played for 15-seconds before the viewer gets an opportunity to press ‘skip.’ This led to advertisers creating 15-second ads to get their entire message across.
To meet this need, we created a series of 15-second kinetic text ads with the NU enrollment department. The ads use text and photos to grab the viewer’s attention and get information across to them quickly and were designed to work with or without volume.
Check out the series below!
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