Today on IHAQ, we welcomed Keziah Robinson. Keziah is the Principal Founder of Cassia Partners. She is a business strategist, coach, and investor with over 20 years of experience working with CEOs, founders, & executive leadership across multiple industries.
So we asked Keziah, as a business coach, what advice does she have for building out a brand?
Reputation matters. Keziah focuses on building a reputation among other professionals, and she does this in two steps.
First, show your expertise. And second, give people a sense of who you are as a person and what it might be like working with you.
Providing a product/service at a high level and showing that you are the type of person clients will enjoy working with are significant steps to establishing your brand and building an excellent reputation among other professionals.
