On this episode of #IHAQ, we welcomed Courtney Obecny, Director of Marketing from Spire Health. Spire is a remote patient monitoring service that identifies changes in patient health and helps medical professionals intervene earlier.
We asked Courtney how about Testimonial videos and how they help sell a product.
She says that testimonials are one of the most important things marketers have in their toolkit.
This is especially true in her field; an emerging market flooded with new technology. Doctors want to hear from their peers to help guide their decision-making.
Testimonials help bring customer reviews to life. Clients are researching products more than ever before. Providing that information for them in a testimonial is a crucial part of the sales process.
