IHAQ- Clemencia Herrera: Driving Social Media Engagement

Today on #IHAQ, we welcomed back Clemencia Herrera, founder of Moira Studio and host of LatinXYZ, to talk about which social media posts of hers drove the most engagement.

Clemencia brought up that people are most interested in her personal stories, what’s going on in her life and with her business. Posting updates about her business and sharing success stories are two topics that drive the most engagement for Clemencia.

This is a common theme brought up by all of our guests on IHAQ when asked this question. Your audience is looking for authentic updates about life and work to break the monotony of their social media feeds. Mixing in personal stories is a great way to relate to you audience and create more engagement with your posts.