IHAQ- Claudia Thompson: Social Media Engagement

Today on #IHAQ, we welcomed back Claudia Thompson, DEI Panel Chair for BNI Global. BNI is the world’s largest referral networking organization.

We asked Claudia what type of social media posts of hers create the most engagement.

Claudia says it all comes down to vulnerability and shared the story of one of her posts following the death of George Floyd resonating with her audience.

Relatability is a similar theme we’ve seen from other guests on this topic. Audiences want content that they can relate to across their social media platforms. Personal stories, pictures, and posts seem to resonate best with audiences across the board.