IHAQ- Claudia Thompson- Building a Brand in the DEI Space

Today on #IHAQ, we welcomed back Claudia Thompson, DEI Panel Chair for BNI Global. BNI is the world’s largest referral networking organization.

Keeping up with our recent theme of brands, we asked Claudia how she built her brand in a DEI space.

In 2013, Claudia started a business focusing on helping people build their brand through networking.

As she was focusing on connecting people through networking, she discovered that it wasn’t the same for everybody.

As a result, she started to focus on diversity and how it impacts the way people connect. Claudia discovered a cause that she was passionate about and built her brand around that.