During the draft phase, you might notice the footage looks a bit flat or muted—that’s completely normal. We shoot in something called “Log” format, which captures the maximum amount of visual information but looks dull initially. This gives our colorist the flexibility to make your final video look absolutely stunning during the color grading phase. While it might not look impressive in the drafts, this approach ensures the best possible end result—vibrant, professional footage that truly pops.

Go to Top