There’s no magic number for video length—it all depends on who’s watching and where. For social media or catching new viewers, keep it quick and punchy to grab attention fast. But when you’re talking to an invested audience—think training videos or content for existing customers—you’ve got room to go deeper with longer-form content. The sweet spot? A video that’s exactly as long as it needs to be to deliver your message while keeping viewers engaged from start to finish.
At path8 Productions, we’re more than just a team of video producers. We’re a squad of talented, passionate, storytellers on a mission to help you reach your audience.
