While it might seem helpful to send exact questions in advance, we’ve found that sharing general topics or bullet points works much better. When people get specific questions beforehand, they tend to over-prepare and then focus on reciting what they practiced rather than speaking naturally. You want your interviewees to feel prepared, not scripted.
We know being on camera isn’t most people’s comfort zone, and that’s okay. Our team excels at creating a relaxed environment that puts everyone at ease, helping capture authentic conversations rather than rehearsed responses. The result? Natural, genuine content that truly connects.
