B-roll is the supporting footage that brings your video to life beyond just talking heads. While your interview (the A-roll) forms the foundation, B-roll is the visual layer that illustrates what's being said—whether that's showing your diverse team in action, capturing the energy of an event, or highlighting your products and services in use. It's what transforms a simple interview into an engaging story, making your video more visually interesting while reinforcing your key messages.

FAQs Archive - path8 Productions

Q: Can you livestream my event?

Absolutely! Live streaming is a great way to expand your reach when not everyone can be there in person—whether it's a virtual event, webinar, conference, or any gathering you want to share with a remote audience. We handle everything from intimate single-camera setups to large-scale multi-camera productions.

Q: Why does the color look dull?

During the draft phase, you might notice the footage looks a bit flat or muted—that's completely normal. We shoot in something called "Log" format, which captures the maximum amount of visual information but looks dull initially. This gives our colorist the flexibility to make your final video look absolutely stunning during the color grading phase. While it might not look impressive in the drafts, this approach ensures the best possible end result—vibrant, professional footage that truly pops.

Q: Should we share the interview questions beforehand?

While it might seem helpful to send exact questions in advance, we've found that sharing general topics or bullet points works much better. When people get specific questions beforehand, they tend to over-prepare and then focus on reciting what they practiced rather than speaking naturally. You want your interviewees to feel prepared, not scripted. We know being on camera isn't most people's comfort zone, and that's okay. Our team excels at creating a relaxed environment that puts everyone at ease, helping capture authentic conversations rather than rehearsed responses. The result? Natural, genuine content that truly connects.

Q: What's the ideal length for a video?

There's no magic number for video length—it all depends on who's watching and where. For social media or catching new viewers, keep it quick and punchy to grab attention fast. But when you're talking to an invested audience—think training videos or content for existing customers—you've got room to go deeper with longer-form content. The sweet spot? A video that's exactly as long as it needs to be to deliver your message while keeping viewers engaged from start to finish.