On our 40th episode of IHAQ, we welcomed back Laura Sauter from AgencyBel to talk about developing a brand that aligns with your business.

Laura states that business strategy comes first. Know who you are and who you are not as a business.

  • What do you do well?

  • How do you make money?

  • Who or where does that money come from?

  • What do your clients/customers like about your product/service?

Next, do your research and look at the space you would like to own in your target market.

This is where you can start to develop and align your brand with your business. What sets you apart from your competition?

It is also known as Brand Positioning.

Brand positioning has been defined as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds.

Knowing what drives your business and then positioning your brand to help capture more of that target market successfully aligns your brand with your business.

Recent Projects

Explore Our Project Success Stories

Kyruus Health Location Data Management logo with concentric circular design elements and a location pin icon containing a heart symbol.
Animated Videos
Healthcare

Animated videos: Kyruus

Illustrating industry challenges and innovative solutions can be tough, but […]
Learn More
A woman in business attire, identified as Lidia Fonseca, Chief Digital and Technology Officer at Pfizer, stands and gestures while speaking in front of a blurred blue background.
Company Story Videos
Healthcare

Pfizer launches series on AI

We’re thrilled to work with Pfizer to bring together expert […]
Learn More

Stay Informed and Inspired

Subscribe to our newsletter
for exclusive updates

Go to Top